Tumblr has hired new editorial staff to cover Tumblr ecosystem in full. According to the New York Times, the focus of their coverage will be to create new content in a yet-to-be-published area of Tumblr. Though some critics may snicker at the thought of Tumblr covering itself as too meta, I think there may be some interesting experimentation they may be able to make happen over there. I’ll be very curious about how it develops. The communities in Tumblr seem very disparate at times, so it will be interesting to see if the new staff can provide original coverage from its plurality.
Here’s the full NYT story on the announcement.